First Choice Foods Pvt. Ltd. has its roots in the visionary leadership of Krishna Prasad Paudel, the founder of Super Quality Meat Processing Industry, a benchmark setter in the market since 2003. In 2012, recognizing the potential of the market, the company ventured into importing French fries and other potato-related frozen items, quickly establishing itself as one of the top importers by 2015.

However, driven by a desire to create a more sustainable and locally-driven model, the company decided to take matters into its own hands. In 2016, it began processing potato-related frozen items domestically, capitalizing on its market expertise and gaining significant traction.

Realizing the need to complete the farm-to-table journey and truly revolutionize the industry, Krishna Paudel spearheaded research into potato cultivation in 2017. This culminated in the establishment of First Choice Foods Pvt. Ltd. in 2021, marking a pivotal moment in Nepal’s agro-based food production industry. With a clear vision to redefine the sector, the company focused on processing locally grown potatoes, setting the stage for a new era of sustainable and self-sufficient food production in Nepal.


Enhance well-being of Nepalese farm families through production and industrialization of processing potatoes within sustainable and competitive potato value chain, delivering highest quality, safe, and healthy products to our customers


Commercialization of various processed items of potato for the satisfaction of customer’s demand in national and international market.