First Choice Foods Pvt. Ltd. has its roots in the visionary leadership of Krishna Prasad Paudel, the founder of the Super Quality Meat Processing Industry, a benchmark setter in the market since 2003. In 2012, recognizing the potential of the market, the company ventured into importing French fries and other potato-related frozen items, quickly establishing itself as one of the top importers by 2015.

However, driven by a desire to create a more sustainable and locally-driven model, the company decided to take matters into its own hands. In 2016, it began processing potato-related frozen items domestically, capitalizing on its market expertise and gaining significant traction.


Realizing the need to complete the farm-to-table journey and truly revolutionize the industry, Krishna Paudel spearheaded research into potato cultivation in 2017. This culminated in the establishment of First Choice Foods Pvt. Ltd. in 2021, marking a pivotal moment in Nepal’s agro-based food production industry. With a clear vision to redefine the sector, the company focused on processing locally grown potatoes, setting the stage for a new era of sustainable and self-sufficient food production in Nepal