First Choice Foods Pvt. Ltd. has its roots in the visionary leadership of Krishna Prasad Paudel, the founder of the Super Quality Meat Processing Industry, a benchmark setter in the market since 2003. In 2012, recognizing the potential of the market, the company ventured into importing French fries and other potato-related frozen items, quickly establishing itself as one of the top importers by 2015.

However, driven by a desire to create a more sustainable and locally-driven model, the company decided to take matters into its own hands. In 2016, it began processing potato-related frozen items domestically, capitalizing on its market expertise and gaining significant traction.